CMI on How Technology Marketers Can Sharpen Their Tools
Content Marketing Institute contributor Robert Rose has published an article explaining how technology marketers can sharpen their own tools.
He says, “Technology marketers embody one irony: They live inside the very storm they’re selling.
As tech increasingly powers marketing, these marketers face double exposure. They must not only master every new platform, plug-in, and promise of “automation at scale,” they must convince others to do the same. Between those dashboards and demos, they still have to market.
That’s what makes the tech segment of the B2B world fascinating. These marketers work inside the companies, building the very tools the rest of us are figuring out how to use. If anyone should have marketing technology dialed in, it’s them.
In many ways, they do. The Content Marketing Institute’s latest research shows technology marketers are more confident in their effectiveness, more aligned with sales, and more mature in data governance and AI adoption than their B2B peers in other industries. Yet, that same maturity comes with a new friction”.
Comments are closed.
