What is information architecture & why does it matter? [Guide]
Information architecture provides a clear structure for organizing content, ensuring users can easily find what they need with minimal effort. It enhances usability, supports intuitive navigation, and creates a seamless digital experience across websites and applications.
HubSpot has published a new guide, ‘
Clinton Joy says, “In business, a good product is nothing if it doesn’t meet the user where they are. Building digital products has taught me that aesthetics alone are insufficient. Making the functionality and information feel natural to the user is the true problem. Customers ought to be able to find your products and know right away where to go to obtain what they require. Information architecture is the act of classifying and arranging content so that it “just makes sense.”
Now, here’s where a lot of teams (including my past self) get it wrong: Information architecture isn’t just about having a clear navigation bar at the top. It’s the whole skeleton of your site. What shows up on the homepage, how deep your product catalog goes, and how your help docs are grouped. It all ties back to the decisions you make about information architecture.
That’s why I never leave this to guesswork anymore. In this post, I’ll walk you through what information architecture actually means, the principles I follow when designing it, real-world examples I’ve seen work, and the modern tools that make the process easier today.”
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