MarTech has published a new video, ‘Performance monitoring and optimization with AI’.

MarTech team says, “AI is taking the guesswork out of campaign optimization. Successful marketing teams are using AI to track performance, detect anomalies, adjust spend, and surface insights in real time. Come hear how you can leverage AI as your own always-on campaign analyst, ever alert, adaptive, and action-oriented. After this session, you’ll be able to: Leverage AI to monitor campaigns and optimize performance without human delay. Draw inspiration from real-world examples of budget shifts, content tweaks, and A/B tests triggered by AI. Implement automated decision loops that keep campaigns on track.”

MarTech