A content audit is crucial for evaluating the relevance, accuracy, and performance of your existing content. It helps you identify gaps, outdated pieces, and optimization opportunities to ensure your content strategy stays effective and aligned with user needs.

HubSpot contributor Anna Rubkiewicz has published an article highlighting the content audit tools that actually drive growth.

She says, “A content audit tool is software that inventories, analyzes, and recommends improvements for website content.

Here are a few reasons why marketing teams run content audits:

  • To improve rankings. Audit tools surface SEO issues (like broken links, missing keywords, keyword cannibalization, or thin content) that stop pages from ranking.
  • To boost conversions. By showing how users interact with content, they highlight what messaging or formats actually lead to sales or sign-ups.
  • To grow revenue. They help focus resources on content that drives ROI – repurposing or promoting what already works instead of constantly creating new pieces.

In short, a well-run content audit strengthens SEO, increases conversions, and drives measurable revenue growth. It also lays the groundwork for AEO (Answer Engine Optimization) through clear structure, schema markup, and question-led headers that improve visibility in AI-driven search.”

Content audit tools that actually drive growth

HubSpot