How to conduct a UX audit: Steps, tips, & best practices [Guide]
A UX audit is essential for identifying usability gaps that silently hinder user engagement and conversion. It provides a clear, data-backed view of what’s working, what isn’t, and where the experience can be optimized.
HubSpot has published a new guide, ‘
Kenny Lee says, “Customers want a product that offers clarity. If they’re confused, they become disengaged. And what follows are high bounce rates, dropping conversions, and falling revenue. A strategically conducted UX audit can prevent that.
I’ve been working closely with websites, software, and electronic products throughout my 20-year career. The biggest mistake I see is that businesses tend to overlook user experience (UX) when launching their products. Little do they know the impact that UX, or the lack of it, can have on business outcomes.
However, even if you overlooked UX initially, it’s still not too late. Conducting periodic UX audits helps you preempt usability issues that might turn customers away. And if you’re experiencing drops in conversion, engagement, or website glitches, it’s about time to run one.”
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