YouTube Video Mentions help boost discoverability by highlighting the creators, brands, or resources featured within a video. They enhance engagement, improve cross-channel visibility, and support transparent content collaboration.

Ahrefs contributor Louise Linehan has published an article on monitoring your YouTube video mentions.

She says, “Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said.

YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing).

It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand.

YouTube creators are shaping brand narratives in front of millions of viewers.

Take Canva: it picked up around 460 YouTube mentions this month (according to the YouTube report in Ahrefs Brand Radar).”

How to Monitor Your YouTube Video Mentions

Ahrefs

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