Should B2B Brands Embrace Reddit? [Answered]
Reddit marketing allows brands to engage authentically with niche communities where users actively discuss their interests and problems. By contributing value—not ads—businesses can build trust, spark conversations, and drive highly targeted traffic.
Forrester contributor Karen Tran has published an article answering the question, ‘Should B2B Brands Embrace Reddit?’.
She says, “Reddit’s recent partnership with G2 signals a new era for B2B brands and their buyers — one where community credibility becomes just as important as traditional content and SEO. As large language models reshape how buyers find and trust vendors, community social sites are quietly becoming a critical place of influence. Reddit’s more than 115 million daily active unique users (up 19% year over year), 68% of whom are not on LinkedIn, per Reddit, places it among the top tier for a wide number of distinct communities (e.g., subreddits for /business, /marketing, and /sales). What’s more, Reddit boasts that tech decision-makers heavily use the site for peer reviews (72%) and product research (49%). The partnership with G2 means Reddit’s rich, community-driven content alongside G2’s trusted customer reviews will be more valued by LLMs and more likely to be surfaced in AI-generated responses. The burning question for B2B marketers is whether it’s now time to build a presence.”
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