Content orchestration streamlines how businesses plan, produce, and distribute content across multiple channels, ensuring consistency and efficiency. It helps teams manage workflows smoothly so the right content reaches the right audience at the right time.

Content Marketing Institute has published a new video, ‘Shift to Content Orchestration’.

The CMI team says, “Marketers thought 2025 would be the year their AI investments paid off. However, as 2026 approaches, teams are still overwhelmed by coordination challenges, while their content becomes increasingly generic. Robert Rose argues that success won’t be achieved by creating more content or adding more tools, but by shifting to content orchestration so that their existing assets work harder, not their team members. Read this week’s Rose-Colored Glasses for his pragmatic, three-phase blueprint that connects creativity, governance, and measurement into one cohesive system.”

Content Marketing Institute