B2B marketing in 2026 will be defined by AI-driven account intelligence, enabling companies to predict buyer needs and personalize engagement at scale. As automation and real-time insights mature, businesses will prioritize trust, value, and long-term relationship building over traditional sales tactics.

Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2B Marketing, Sales, & Product’ on Tuesday, January 27, 2026, at 8.00 am PST.

The Adweek team says, “How can you navigate these shifts with confidence? Join Forrester’s analysts for a fast-paced, insights-packed webinar revealing our 2026 B2B marketing predictions, including how to mitigate genAI risks, strengthen governance, and turn trust and transparency into competitive advantage.

Why Attend?

You’ll here 2026 updates on:

  • Evolving buyer behaviors — and why human expertise matters more than ever.
  • Strategies to avoid genAI mistakes that could cost millions.
  • Tools to hardwire trust, transparency, and governance into your go-to-market plans”.

Predictions 2026 Webinar: B2B Marketing, Sales, & Product

Forrester

Sharing is caring