TikTok marketing in 2025 is driven by AI-powered content suggestions, commerce integrations, and hyper-personalized short-form storytelling. Brands that embrace creator collaborations, trending formats, and real-time engagement will see stronger reach, conversions, and community loyalty.

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘The Smartest Way to Grow on TikTok in 2025’ featuring Karen Nelson.

This video covers the following:

  • About the TikTok Algorithm, 200-View-Jail, Demographics, and Content Lifespan
  • Understanding What Kind of Content TikTok Wants: Performance Signals and Formatting
  • How to Curate TikTok Content That Feeds Platform Retention
  • How to Model Effective TikTok Content for Marketing.

Social Media Examiner

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