AI-powered market research delivers faster, deeper, and more accurate insights by analyzing massive datasets, customer behavior, and emerging trends in real time. It enables businesses to predict shifts, personalize strategies, and make data-driven decisions with unprecedented precision.

The latest ‘HubSpot Marketing’ video is titled ‘How to Do Market Research with AI’.

This video covers the following:

  • How to conduct AI-powered competitor research to find market gaps
  • The Ideal Customer Profiler prompt to discover your target audience
  • Customer Language Decoder technique to build authentic campaign voice
  • Brand Story Architect framework to create emotional connections
  • Style guide creation using AI to match your campaign tone and story
  • Real campaign example: TrailMates Foursies case study breakdown.

HubSpot Marketing