Lead generation and nurturing help businesses attract the right prospects and guide them through a personalized journey. This builds trust, strengthens engagement, and increases conversion rates with long-term customer value.

Digital Marketing Institute has published a new ebook ‘DMI Guide to Lead Generation and Nurturing’.

Kelsey Jones says, “Whether you’re in B2B or B2C, this comprehensive ebook will guide you through the lead generation strategies, channels, tools, and emerging technologies you need to master to drive real results by exploring:

Section 1: Lead Generation

  • Quality Versus Quantity: How to Qualify Leads
  • How Is B2B Lead Generation Different from B2C?
  • B2B Lead Generation
  • B2C Lead Generation

Section 2: Lead Nurturing

  • How Does Lead Generation Work with Nurturing?
  • Types of Channels & Content Used in Lead Nurturing
  • How Does Nurturing Strategy Differ Between B2B and B2C?
  • Nurturing Customers
  • How to Measure Lead Generation and Lead Nurturing Performance
  • The Role of AI in Lead Generation and Nurturing”.

DMI Guide to Lead Generation and Nurturing

Digital Marketing Institute