MarTech has published a new video, ‘Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong’.

It covers the following:

  • How decision paralysis sabotages conversions and why incentives must target emotional reassurance.
  • Why throwing money at tech stacks doesn’t create adoption, and why dashboards rarely inspire action.
  • Who really owns the customer journey (spoiler: no one), and how silos kill accountability.
  • Machine learning’s untapped potential vs. generative AI’s hallucinations, blind spots, and the danger of “average” insights.

MarTech