AI is reshaping search by delivering faster, more intuitive, and context-aware answers that reduce the need for traditional browsing. In 2026, brands must adapt to conversational queries and structured content to remain discoverable in intelligent search ecosystems.

The latest Ahrefs Podcast episode is titled ‘World’s Top SEO Expert Busts AI Search Myths’ featuring Patrick Stox.

Here’s what you’ll learn in this episode:

  • Do AI bots render JavaScript? The surprising answer
  • To get cited by AI, should your content be the same or different?
  • How Large Language Models (LLMs) actually work
  • The most important AEO tactic isn’t SEO—it’s this
  • Actionable tactics to control what AI says about you
  • Why a Korean search query might cite an English page
  • AEO is bringing desktop optimization back—here’s why
  • How to repurpose content for maximum AEO impact.

Ahrefs

 

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