The Google Ads Demand Gen playbook [Guide]
Search Engine Land has published, ‘The Google Ads Demand Gen playbook’.
Karly Scott says, “Here’s how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.
Today’s consumers get pulled in a thousand different directions online:
- Scrolling YouTube Shorts.
- Tracking TikTok influencer content.
- Browsing Gmail promotions.
- Deciding whether the latest viral Facebook video is real or AI.
And that’s all before lunch.
Once, the path between intent and conversion was nearly a straight line.
Now, in our new attention economy, constant advertising noise makes buying decisions much more complex.
Most advertisers, however, have not adjusted to this new dynamic.
They’re only focused on showing up when intent is obvious in search, missing entire audiences who never reach the search bar.”
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