B2C marketing in 2026 will revolve around emotionally intelligent brands that deliver instant, predictive, and personalized experiences across all digital touchpoints. Customer Experience (CX) will be driven by AI-powered insights, frictionless commerce, and immersive engagement that turns everyday interactions into memorable moments.

Forrester is hosting a webinar, ‘Predictions 2026 Webinar: B2C Marketing, CX, & Digital’ on Wednesday, January 21, 2026, at 8.00 am PST.

The Adweek team says, “AI hype is cooling. Consumer skepticism is rising. Experience fatigue is real. In 2026, B2C marketing, CX, and digital leaders must move beyond personalization theater and short-term engagement tactics. Success will depend on delivering authentic value — grounded in operational rigor, evidence-based decisions, and sustained relevance.

How can you navigate these shifts with confidence? Join Forrester’s analysts for a fast-paced, insights-packed webinar revealing our 2026 predictions for B2C marketing, CX, and digital leaders.

Why Attend?

You’ll walk away with:

  • A clear view of the predictions reshaping B2C marketing, CX, and digital in 2026.
  • Tools to build trust, deliver transparency, and drive long-term brand relevance.
  • Insights to help manage your investments and strategies in 2026″.

Predictions 2026 Webinar: B2C Marketing, CX, & Digital

Forrester

Sharing is caring