Meta tags in SEO help search engines understand a page’s purpose, boosting relevance and click-through rates when crafted with clear intent. In 2026, optimized titles and descriptions remain vital micro-content signals that improve visibility in AI-enhanced search results.

Search Engine Land has published a new guide, ‘Meta tags in SEO: What they are & how to use them’.

Rebecca Kelley says, “Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.

Meta tags might seem like small pieces of code, but they wield enormous power in how search engines understand and display your content. This comprehensive guide walks you through the essential meta tags every SEO professional should master, from the foundational title and description tags to advanced schema markup and social media meta tags.

Discover which meta tags actually impact rankings, how to optimize them for maximum click-through rates, and the common mistakes that could be sabotaging your search visibility.

But knowing which meta tags to use is only half the battle. Learn how to implement them correctly and measure their performance so you can fine-tune your approach for better results.”

Meta tags in SEO: What they are & how to use them

Search Engine Land