Effective customer relationship management helps businesses build lasting trust, improve satisfaction, and turn buyers into loyal advocates. In 2026, data-driven CRM systems deliver personalized experiences and proactive support that strengthen long-term business growth.

HubSpot contributor Diego Alamir has published an article featuring useful tips on informing customers about a price increase.

He says, “I remember the first time I had to communicate a price increase in a SaaS environment. I was part of the support leadership at Greenhouse Software, right in the middle of a major project to redesign our product tiers. My specific job was to connect our support services to the value of each plan.

There was a lot of pressure. I knew if we explained it poorly, we could lose good customers. But if we handled it with care, we could actually build even more trust by showing them exactly what they were getting for their money.

Over the years, I’ve learned that how you communicate the change is just as important as the price increase itself. Customers don’t like paying more — that’s a given. But they can respect the decision when you are clear, honest, and transparent about it. What I’m sharing below comes from my experience with these tough conversations in different industries, from software to e-commerce, and it should help you keep your customers on board.”

How to let customers know about a price increase (without losing them), according to pros

HubSpot

Sharing is caring