Businesses must optimize for ChatGPT, Perplexity, and AI Search to stay visible as consumers shift from traditional browsing to conversational discovery. In 2026, brands that structure content for answers, context, and credibility gain the strongest presence in AI-driven results.

The latest ‘HubSpot Marketing’ video is titled ‘How to Optimize Your Business for ChatGPT, Perplexity & AI Search’.

This video covers the following:

  • Complete AI visibility audit across ChatGPT, Perplexity & Google AI Overview
  • The 3-Layer System for restructuring content AI engines prefer to cite
  • Authority-building tactics that make AI trust your brand
  • Technical optimization for AI crawlers (schema markup, FAQ structure, speed)
  • Scalable GEO content production workflow
  • Weekly tracking system to monitor AI citations
  • Advanced tactics: contrarian content, real-time updates, Wikipedia strategy.

HubSpot Marketing

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