2026 Predictions Guide: B2B Marketing, Sales, & Product [Guide]
B2B marketing in 2026 will be defined by hyper-personalized outreach powered by AI, intent data, and automated account-based strategies. Companies will focus on creating value-driven journeys where insights, relevance, and trust matter more than volume-driven campaigns.
Forrester has published a new guide, ‘2026 Predictions Guide: B2B Marketing, Sales, & Product’.
The Forrester team says, “Nearly one-third of buyers now view genAI tools as meaningful when committing to a purchase. That’s nearly twice as many who say the same about product experts. Will the trend continue in 2026, or will we see a pull-back in AI enthusiasm? The answer hinges on trust.
Forrester’s 2026 Predictions guide reveals five forces that will reshape how B2B marketing, sales, and product leaders operate — and compete. Download the guide to explore:
- How genAI is reshaping buyer expectations.
- The new forces that will redefine trust in the sales cycle.
- Where AI agents will quietly transform go-to-market operations.”
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