The future of data-driven marketing lies in unified insights that blend AI, analytics, and automation to deliver precise, real-time decision-making. Marketers will increasingly rely on predictive models to craft personalized journeys that adapt dynamically to customer needs and behavior.

MarTech has published a new video, ‘What comes after ‘data-driven’ marketing?’.

It covers the following:

  • From data-driven to answers-driven
  • Why context matters to data and AI
  • Marketing as a system, not a stack
  • The urgency around data governance
  • One word to describe the future of marketing.

MarTech

Sharing is caring