Improving AI visibility is essential as search engines increasingly prioritize AI-generated over traditional results, making discoverability more competitive. Brands must optimize content, structure, and authority signals to ensure their expertise surfaces in AI answers and recommendations.

Ahrefs contributor Despina Gavoyannis has published an article explaining how to compare your AI visibility against your competitors.

She says, “If a competitor is mentioned more often, cited more frequently, or framed more favorably in AI answers, they win attention and trust before searchers even know you exist.

This guide shows you how to run an AI search competitor analysis that reveals:

  • Which brands in your industry dominate AI search today
  • Where your competitors earn visibility, but you don’t
  • Which topics, pages, and sources drive their advantage
  • What to prioritize to close the gap fast

It’s a step-by-step process you can repeat quarterly, or whenever a new competitor, model update, or internal priority change (such as when you launch a new product) hits your radar.”

How to Compare Your AI Visibility Against Your Competitors

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