Repurposing content helps maximize the value of your existing work by transforming it into multiple formats like blogs, videos, reels, or infographics. It expands your reach, saves time, and ensures your message stays consistent across platforms while engaging new audiences.

Search Engine Land contributor Jessica Foster has published an article featuring six overlooked ways to repurpose content and unlock new organic growth.

She says, “Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results.

“Work smarter, not harder” isn’t just a catchy phrase – it’s a survival tactic for content marketers.

Keeping up with a full content calendar can feel relentless, and constantly creating new material is a fast track to burnout.

That’s where content repurposing comes in, helping you get more mileage out of what you already have.

Sure, there are plenty of familiar ways to repurpose content – breaking long blog posts into social snippets, turning video transcripts into articles, and so on. You’ve likely done them all.

So what about the lesser-known approaches? The methods that few marketers think to use but should?”

6 overlooked ways to repurpose content and unlock new organic growth

Search Engine Land

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