Build a 2026 Marketing Strategy That Avoids Costly Tech Traps [Video]
The CMI team says, “While businesses are eagerly purchasing AI platforms and analytics solutions for 2026, they’re underinvesting in implementation, training, and ongoing administration — the human elements that determine success. Robert Rose says this creates “holes in the budget” where sophisticated technology becomes a cost center rather than a catalyst. He suggests an alternate approach: Design the change you want to create, build the human skills to support it, then select technology that enhances your marketing strategy, rather than defining it. Read this week’s Rose-Colored Glasses to learn how to do it.”
Comments are closed.
