Semrush has published a new guide, ‘Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing’.

says, “When your brand is referenced in social posts, news articles, Reddit threads, podcasts, and other places, it signals authority to search engines and influences whether AI systems recommend you.

In this guide, you’ll learn where mentions happen, which KPIs matter, how to set up monitoring workflows, and how to ensure your brand appears in AI-driven answers.

What Are Brand Mentions?

A brand mention is any online reference to your company, product, or service—whether or not it links back to your site.

Online brand mentions indicate how well-known your company is on the web. And they can reveal how people and algorithms perceive your reputation.”

Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing

Semrush

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