Experiential marketing focuses on creating immersive, memorable brand experiences that emotionally connect with audiences. It encourages participation and engagement, turning customers into active brand advocates through real-world or digital interactions.

Adweek is hosting a webinar, ‘The Business Case for Experiential Marketing’ on Monday, November 24, 2025, at 1.00 pm ET.

The Adweek team says, “In this session, Jesse Gainer, VP of Growth & Partnerships at C2, shares insights from the Generative Experiences playbook, showing how to design events that drive measurable business impact—not just buzz.

You’ll learn: 

– How to turn passive audiences into active participants

– Practical strategies marketers can apply to their next event

– A proven framework for creating experiences that deliver measurable ROI

Don’t miss this chance to rethink your event strategy—and make every experience count”.

The Business Case for Experiential Marketing

Adweek