Marketing data provides clear insights into customer behaviour, helping brands make decisions based on evidence rather than guesswork. It strengthens targeting, improves campaign performance, and drives higher ROI with precision.

MarTech has published a new video, ‘How to make sense of all of that marketing data with Anssi Rusi’.

The MarTech team says, “Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights and value hidden in their data faster. We also discuss the state of the customer data platform (CDP) market, as earlier this year Supermetrics acquired real-time CDP Relay42.”

MarTech