Turn LinkedIn Impressions into Pipeline, November 18 [Webinar]
The Adweek team says, “Want to prove ad ROI? Do you know what ads drive pipeline revenue?
Marketers today face increasing pressure to justify every dollar spent — often before deals even close. Yet with complex journeys, multiple touchpoints, and sales cycles that stretch for months, tying ads to pipeline impact isn’t so simple.
Join LinkedIn and Factors to learn how the Vanity to Value framework helps you stop guessing and start optimizing. Discover how LinkedIn’s Conversions API (CAPI) and Company Intelligence unlock full-funnel clarity—from first click to closed deal.
Key Takeaways:
– How one brand slashed cost-per-lead (CPL) by 56%
– Get full-funnel visibility across paid and organic efforts
– How to move from vanity metrics to value metrics”.
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