An effective Instagram Business Profile is essential for building brand credibility and engaging your target audience visually. It helps businesses showcase their identity, drive traffic, and convert followers into loyal customers through optimized bios, highlights, and consistent branding.

The latest ‘HubSpot Marketing’ video is titled ‘Instagram Business Profile Setup: 6 Steps to More Customers’.

This video covers the following:

  • How to fix the common Instagram red flags that make customers leave
  • Professional account setup with all the right business tools
  • Creating a bio that converts (plus the simple 3-part formula)
  • Branding essentials: colors, fonts, and visual consistency
  • Content strategy that works (3 post themes that never fail)
  • Setting up Instagram Shopping to sell directly on the platform
  • Building authentic community and brand trust.

HubSpot Marketing

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