CMI On Managing Digital Assets
Content Marketing Institute has published an article on managing digital assets to avoid AI disasters.
The DMI team says, “Gone are the days when digital asset management served simply as an archive for your brand’s content. Now, it can act as the central nerve center for your program.
“DAM is no longer a place where content is going to die but has instead really evolved to become the control tower for content operations,” says Shelley Meeks, DAM strategist at Stacks.
Like the systems themselves, the people who manage them are also positioned well for AI’s infiltration into marketing. They know technology doesn’t just fix everything.
“We have learned from experience how all those best laid plans can go awry without proper process strategy and the right kind of feedback loops,” Shelley says.”
How To Manage Digital Assets So Your Brand Avoids AI Disasters
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