Behavioral Science in marketing leverages psychological insights to understand consumer decision-making and influence buying behavior. In 2025, marketers are using data-driven behavioral cues to craft campaigns that trigger emotion, trust, and long-term engagement.

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Applying Behavioral Science for Improved Conversions’ featuring Richard Shotton.

This video covers the following:

  • What Are the Benefits of Using Behavioral Science in Your Marketing
  • Considerations Before You Implement Behavioral Science in Your Marketing
  • How to Use Behavioral Science to Price Your Product
  • How to Use Behavioral Science to Establish the Quality of Your Product
  • How to Use Behavioral Science to Improve Conversions.

Social Media Examiner