Growing AI citations and visibility in 2025 depends on producing authoritative, structured content that AI models can easily reference. Brands that align with factual accuracy, expertise, and semantic clarity gain prominence in AI-generated responses.

Search Engine Journal has published an article answering the question, ’25 Years Of Google Ads: Was It Better Then Or Now?’.

Brooke Osmundson says, “Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing.

Back then, it was called Google AdWords; today, it is Google Ads.

Over that quarter-century, the platform has transformed in format, scope, and ambition.

While the technology behind Google Ads has evolved dramatically, one question continues to spark debate among marketers: “Was Google Ads better back then, or now?”

To answer that, let’s first look at the major moments that shaped its evolution.”

25 Years Of Google Ads: Was It Better Then Or Now?

Search Engine Journal

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