Five Marketing Fundamentals To Relearn for Success in 2026 [Video]
The CMI team says, “As marketers plan for 2026, there’s a growing sense of fatigue with the “move fast and break things” culture, leaving marketers longing for a more grounded, human-centric focus. P&G’s Marc Pritchard captured this mindset shift at this year’s ANA Masters conference, declaring that marketing’s future lies in returning to five timeless fundamentals. Robert Rose agrees but argues these principles need updating to better reflect today’s contexts and complexities. Read this week’s Rose-Colored Glasses for his four-point plan to weave classic fundamentals back into the fabric of modern marketing.”
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