Strategies to Optimize Content for AI Search and Discovery
Digital Marketing Institute contributor Nical de Guzman has published an article featuring useful tips to optimize content for AI search and discovery.
She says, “AI-driven search has changed the way users find and consume information online. Instead of scrolling through pages of links, users can get synthesized answers instantly, pulled from multiple trusted sources and presented in conversational summaries.
Traditional SEO rankings no longer guarantee that your content will be visible across the entire search experience. More people are adopting generative AI, AI Overviews and AI Mode as their preferred mode of search and answer, thus, your content strategy has to change.
In a study by Smartly Marketing, they found that 90% of businesses are already worried about their decreasing visibility online because of AI answers, AI mode, and large language models (LLMs). And, according to a 2025 study by Semrush, AI search is expected to surpass traditional search by early 2028 and possibly sooner if AI Mode becomes the default search experience.”
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