MarTech contributor Joe Cunningham has published an article featuring 6 steps to writing emails that get opened and acted on.

He says, “How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all of them stress me out. The average American, by the way, has more than 1,000 unread emails. Yikes.

Still, as cluttered as your inbox may be, you do read emails. Some make you think or feel something. Every now and then, one even makes you click. How do you send more of those emails?

How an effective email actually works

The relationship between the subject line, preview and body looks like this:

  • Contrary to popular opinion, your subject line isn’t just about grabbing attention — it’s about relevance. Relevant, timely messages get opened. Irrelevant ones get ignored.
  • Your preview text (or the first line of your email, if you’re sending cold campaigns) should reinforce that relevance and timeliness.”

6 steps to writing emails that get opened and acted on

MarTech

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