Building an influencer marketing program helps brands establish authentic connections with target audiences through trusted voices. It enhances brand credibility, expands reach, and drives higher engagement compared to traditional advertising.

Content Marketing Institute contributor Amanda Subler has published an article featuring useful strategies to build an influencer marketing program on a small budget.

She says, “How to get buy-in for an influencer marketing campaign

Think about the hesitations your leadership team might have and come up with answers or solutions ahead of time. For example:

  • “We don’t have the budget for that — we only have the budget for paid ads.” You can reply, “This is the portion of the budget I recommend spending on paid ads, and here’s how we can use another portion of the budget to boost the influencer content that we are paying for.” Or you could suggest ways to repurpose the content to get more use from it.

  • “We’re not in an industry that does that.” You can share your research on potential creator partners and examples of influencer content from other brands, especially your competitors. Basically, create mini case studies.”

How To Build an Influencer Marketing Program Even on a Small Budget

Content Marketing Institute

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