How AI decisioning will change your marketing [Video]
MarTech has published a new video, ‘How AI decisioning will change your marketing’.
The MarTech team says, “The leap from static, rules-based campaigns to AI-driven decisioning is as profound as the shift from batch email blasts to real-time personalization. Modern AI and ML models can ingest trillions of signals, including behaviors, preferences and context, to surface the next best action for every customer in milliseconds, unlocking outcomes that deterministic rules can’t touch. But the gains only materialize when marketers lay the right groundwork: pristine data, transparent governance and a feedback loop that lets the models learn and improve.”
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