Conductor is hosting a webinar, ‘The New Metrics of the Web: AEO / GEO Benchmarks to Shape Your 2026 Strategy’ on Thursday, November 13, 2025.

The Conductor team says, “Join Shannon Vize, Sr. Content Marketing Manager, and Pat Reinhart, VP of Services & Thought Leadership, as they unveil the definitive benchmarks you need to succeed in an AI-first world. For years, organic search was the undisputed cornerstone of sustainable growth. But now, the rise of AI answer engines and zero-click search has shaken up tried and true traffic benchmarks and made AI referral traffic and AI visibility critical new currencies.

What you’ll learn:

Based on analysis of 100 million prompts and data from more than 10 thousand enterprise websites, here’s what we found:

  • AI traffic is currently small (only 1% of total traffic), but its quality is unmatched.
  • Conversions from AI sources are 2X higher than all other traffic sources combined.
  • Focus your AEO / GEO strategy efficiently—ChatGPT represents 90%+ of all AI referral traffic”.

The New Metrics of the Web: AEO / GEO Benchmarks to Shape Your 2026 Strategy

Conductor