CMI on Building Content That Humans and AI Agents Trust
Content Marketing Institute contributor Jim Yu has published an article featuring useful tips on building content that both humans and AI agents trust.
He says, “Use of AI search platforms grows over 20% month over month, yet they still account for less than 1% of referral traffic. Organic search still dominates — something I see consistently across the brands I work with.
As our research shows (registration required), Google maintains over 90% search market share, while AI platforms like ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and Grok primarily function as research channels rather than conversion channels.
This search behavior creates a unique opportunity: You can optimize for AI discovery while strengthening your organic search foundations.
Go from one-dimensional to 3D success
In traditional search, success was beautifully simple: Rankings determined everything. Page one placement meant traffic. Higher positions delivered conversions.”
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