Why You Should Prioritize Community Over Content [Answered]
Digital Marketing Institute contributor Kineta Kelsall has published an article explaining why we should prioritize community over content.
She says, “Did you know that being part of a community doesn’t just make people feel good, but it can actually reduce stress, slow inflammation, and even extend life? Community isn’t just about belonging. It’s about wellbeing, both emotional and physical.
From a marketing perspective, this connection goes even deeper. When 84% of consumers say a brand’s community shapes how they feel about the brand, according to Girls in Marketing, it’s clear that community isn’t just a feel-good factor; it’s a business driver. In other words, prioritizing community-building initiatives shouldn’t be seen as a “nice to have” – it should be your strategic priority.
And in today’s world, where content is fighting for attention and where AI-driven misinformation breaks users’ trust, genuine connection has never been more important.”
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