PPC campaigns in the age of AI are becoming smarter and more efficient, driven by predictive algorithms that optimize bids, keywords, and ad placements in real time. AI-powered insights help marketers target the right audience with personalized ads, improving ROI and reducing wasted spend.

Digital Marketing Institute is hosting a webinar, ‘Survive the AI Hype and Take Control of Your PPC Campaigns’ on Wednesday, November 19, 2025.

The DMI team says, “Google & Meta Ads interfaces are designed using psychological manipulation tactics to get you to spend more or adopt strategies that don’t suit your business goals.

AI automation is pushed heavily in advertising platforms. But, these strategies can end up favoring the platform’s revenue objectives, rather than your own.

In this free webinar, you’ll learn how to:

  • Avoid the AI hype and develop a healthy skepticism for digital advertising user interfaces.
  • Reclaim control of your PPC campaigns from automated features and persuasive UI elements built into ad platforms.
  • Audit the advertising platforms you use to identify potential automation pitfalls in your paid advertising strategy”.

Survive the AI Hype and Take Control of Your PPC Campaigns

Digital Marketing Institute