LinkedIn Ads offer unmatched value for B2B marketers by targeting decision-makers and professionals based on precise job titles, industries, and skills. They help build brand authority, generate qualified leads, and nurture high-intent audiences in a professional environment.

The latest ‘HubSpot Marketing’ video is titled ‘How to Create LinkedIn Ads That Convert’.

This video covers the following:

  • Why LinkedIn Ads Cost More But Convert Better
  • Before You Run Ads: Optimize Your Company Page
  • Building Your Organic Content Strategy
  • How to Choose Your Campaign Goal (Awareness vs Consideration vs Conversion)
  • Audience Targeting: Adobe’s Segmentation Strategy.

HubSpot Marketing