Marketing buy-in ensures that all stakeholders understand and support a campaign’s goals, strategy, and value to the organization. When leadership and teams align, marketing initiatives gain the resources, trust, and collaboration needed for lasting impact.

Content Marketing Institute has published a new video, ‘How To Control the Narrative and Get Marketing Buy-In’.

The CMI team says, “Look inside your organization. Internal communication should be half your job, says Tracey Wallace, director of content strategy at Klaviyo. “You’re not just marketing externally; you have to market internally as well.” Tracey joined Brittany Bowen, owner of Britt Bowen Studio, Christina Garnett, fractional chief customer officer and author, Pocket CCO, and Melanie Deziel, speaker, author, and coach, in a recent Content Marketing Institute webinar, Thriving Between the Lines: A Conversation About How Modern Marketers Stay Creative, Strategic — and Sane.”

Content Marketing Institute