Using AI tools for copywriting enables marketers to generate persuasive, on-brand content quickly and consistently across multiple platforms. These tools analyze audience behavior and tone patterns to craft messages that boost engagement and conversion rates.

Digital Marketing Institute contributor Kerry Harrison has published an article on using AI tools for copywriting.

She says, “AI tools are used for a variety of marketing tasks, and copywriting is no exception. To use generative AI well, it’s best to concentrate on just three or four tools. Although it’s tempting to try every new arrival on the market, sticking to a few tools and mastering them will likely give you better results.

Right now, there are four key AI-powered chatbots to consider:

  • ChatGPT, developed by OpenAI
  • Claude, from Anthropic
  • Gemini, Google’s model
  • Copilot, Microsoft’s AI assistant

These are the four tools I find most useful as a copywriter. Each one has its unique features, so I often move between them depending on what I need.”

Using AI Tools for Copywriting

Digital Marketing Institute