Neil Patel has published a new video, ‘Google’s AI Just Went Mainstream’.

This video covers the following:

  • How Google’s AI Overviews are reshaping search behavior and creating more queries than ever before
  • The difference between Performance Max, Demand Gen, and the new AI Max for Search
  • How to use these systems together to create awareness, capture demand, and predict intent
  • Why context and brand trust now drive performance more than keywords
  • The compound effect of connecting organic and paid strategies.

Neil Patel’s Blog