Topic Clusters for SEO – Explained
Topic clusters for SEO organize content around a central pillar topic with related subtopics, improving site structure and relevance. This strategy helps search engines understand content relationships and boosts ranking authority across interconnected pages.
Semrush contributor Alex Lindley has published an article explaining topic clusters for SEO.
He says, “An effective topic cluster strategy that involves publishing quality content on relevant topics builds topical authority that helps with search engine optimization (SEO) and generative engine optimization (GEO).
When you build topical authority, you’re able to rank for more keywords in search engines and appear for more prompts in large language model tools (LLMs).
Let’s say you have a pillar page about how to decorate an apartment. And cluster pages that talk about kitchen decor, living room furniture, and bedding.
Publishing high-quality content on all these pages signals that your website is an authority on apartment decoration.”
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