MarTech contributor Mike Pastore has published an article explaining how AI is changing the hiring practices of marketing agencies.

He says, “Agencies are fundamentally rethinking what they offer clients, how they structure their teams and what skills the marketer of 2030 will need to succeed, according to the report.

Among the findings:

  • 57% of agencies have slowed or paused entry-level hiring as AI absorbs execution work once handled by junior staff.
  • 54% of large agencies plan significant headcount reductions within three years.
  • 75% of agencies are actively hiring for AI-focused roles that blend creative and technical depth.”

AI is changing the hiring practices of marketing agencies

MarTech

Sharing is caring