How To Manage Stakeholders When An Algorithm Update Hits [Answered]
Search Engine Journal contributor Helen Pollitt has published an article answering the question, ‘How To Manage Stakeholders When An Algorithm Update Hits’ in the ‘Ask An SEO’ series.
She says, “This is an all-too-common issue that SEOs will encounter. They have strong plans in place, the buy-in from their leadership, and are making great strides in their organic performance.
When disaster strikes – or, more specifically, a Google algorithm update – all of that goodwill and great results are lost overnight.
What’s worse is, rather than doubling down and trying to recoup lost visibility through data-led SEO work, leadership starts questioning if there is a faster way.
Check The Cause Of The Decline In Traffic
First of all, I would say the most critical step to take when you see a drastic traffic drop is to check that it is definitely the result of an algorithm update.”
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