AI is transforming content marketing by enabling data-driven storytelling, personalized recommendations, and faster content creation. It helps marketers predict audience preferences and optimize content performance across multiple digital platforms.

Search Engine Journal contributor Kevin Indig has published an article featuring six AI and content marketing trends.

He says, “What does it say about the economics of content when the most visible site on the web loses significant traffic?

1. Frame: Evergreen Vs. Additive Content

  • Evergreen content = Educational content covering established, timeless topics.
  • Additive content = Content that provides net-new takes, insights, and conversations.

Wikipedia is an evergreen site. Even though it’s a user-generated content (UGC) platform like Reddit or YouTube, its primary purpose is to serve comprehensive definitions on established topics. Reddit, YouTube, and LinkedIn & Co. are about additive topics and insights.

AI destroys the value of one while raising it for the other.”

AI Is Breaking The Economics Of Content

Search Engine Journal