Google Discover curates personalized content feeds based on users’ search history, interests, and online behavior. It offers brands a powerful way to reach audiences organically without relying solely on traditional search queries.

Search Engine Journal contributor Harry Clarkson-Bennett has published an article explaining how Google Discover works.

He says, “This is all based on the Google leak and tallies up with my experience of content that does well in Discover over time. I have pulled out what I think are the most prominent Discover proxies and grouped them into what seems like the appropriate workflow.

Like a disgraced BBC employee, thoughts are my own.

TL;DR

  1. Your site needs to be seen as a “trusted source” with low SPAM, evaluated by proxies like publisher trust score, in order to be eligible.
  2. Discover is driven by a six-part pipeline, using good vs. bad clicks (long dwell time vs. pogo-sticking) and repeat visits to continuously score and re-score content quality.”

How Google Discover REALLY Works

Search Engine Journal